The DEO diamond jewelry story began in the 1970’s when my father, while still a very young boy, became interested in the diamond industry. He was filled with love and passion for that field and worked from morning until nightfall at a local diamond manufacturing factory. He eventually bought a small factory and with the experience gained over those years, started his independent journey with diamonds. Employees were hired and his business grew and developed. Father also worked at the diamond exchange. He bought an office and traded, buying rough diamonds and then produced them in his factory. The polished diamonds were sold in the local market. Over the years he developed this aspect of his business and expanded into international trade. Following in my father’s footsteps, I joined the diamond industry. It was important to him that I learn the basics of the business, so I also started polishing diamonds in our factory. I learned all the features of the diamond, the shapes, degrees of cleanliness, colors and the leading polishes in the field. When my education was complete, I entered the diamond exchange, and started trading – importing, and exporting diamonds. The expertise I acquired over the years helped me to develop the concept of the name DEO.